Intelligence
Sources, actors, narratives and dependencies are mapped before action.
INDEPENDENT DIGITAL STRATEGIST · SINCE 1999
Alexis Roux ZG explores systems, cross-checks information and connects people. From the web and AI to reputation and sensitive matters, he works directly or seeks the right specialist to move things forward.

ALEXIS / 01
Since 1999, Alexis Roux ZG has built, observed and learned through hands-on work. Digital strategy, web development, AI, open-source research, visibility and reputation: he moves between disciplines to understand what is at stake. His strength lies in connecting them: tracing a source, spotting a blind spot, building a response and knowing where to turn when a subject needs another kind of expertise.
OFFSTAGEThe visible part: his methods, tools and background. Discretion is part of the rest.
HUMAN CONNECTIONS / 02
Alexis Roux ZG is interested in systems and in the people who make them work. His network crosses professions, sectors and borders: entrepreneurs, specialists in cyber, defence and military affairs, politics, diplomacy, culture and media. Some exchanges stay outside the public frame. Their value rests on trust and a relevant conversation.
Read his backgroundPRACTICE / 03
01SEO, SXO, AEO, GEO and LLM optimisation to become readable, credible and quotable by search engines and AI assistants.
Explore
02Open-source research, ecosystem mapping, digital due diligence and signal monitoring for better decisions.
Explore
03Editorial architecture, automation, private agents and production chains designed for scale, speed and control.
Explore
04Search-result diagnostics, semantic footprint, brand authority and response scenarios for sensitive environments.
Explore
05Hardening, resilience, controlled dependencies and information governance aligned with the risk level.
Explore
06One senior counterpart, fast arbitration, readable deliverables and discreet end-to-end execution.
ExplorePRINCIPLES / 04
Sources, actors, narratives and dependencies are mapped before action.
Facts, assumptions and uncertainty are separated. The priority becomes clear.
The system is built, measured and reinforced until it creates durable advantage.
Cross-checked information, a working system, the right person at the right moment: that is how Alexis Roux ZG moves a matter forward.
Guides / practical checks
Check a source, evaluate an AI agent and diagnose indexing: three methods to turn an intention into a practical check.

Publicly found information is not automatically independent, recent or accurate.
Read guide
Agent evaluation must test actions, boundaries and failures, not only fluent answers.
Read guide
Before improving an answer, confirm that it can be found, understood and attributed to the correct URL.
Read guideFAQ
An independent digital strategist, active on the web since 1999. His practice connects technology, AI, OSINT, visibility, reputation and an understanding of people.
Yes. He first understands the situation, then identifies what he can handle directly and which skills to bring together. His role is to find a workable route and keep the wider picture in view.
Professional relationships and exchanges across sectors, in France and internationally. They can help test an analysis or find a specialist, depending on the people, context and availability.
He publishes his areas of practice and methods. Personal relationships, conversations and entrusted work follow their own confidentiality arrangements.
A few lines are enough for an initial exchange: context, objective and deadline. He then clarifies the scope and working arrangements with the person making the request.
DIRECT CHANNEL / 08
A situation to understand, a system to build, a specialist to find. Send Alexis a few lines with the context, objective and deadline.
Confidential exchanges · France · Remote assignments