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  1. Services

    Landing page

    What to prepare : Target audience, specific offer, intended action and recipient of enquiries. Delivery to agree : Page, mobile journey and enquiry confirmation for the agreed scenario.

  2. Services

    Business website

    What to prepare : Site map, available content, visual identity, contact details and approval owner. Delivery to agree : Agreed pages, navigation, contact journey and publishing handover.

  3. Services

    Blog or editorial website

    What to prepare : Sections, representative article, authors, media and approval workflow. Delivery to agree : Article template, categories and workflow from draft to publication.

  4. Services

    Standard online shop

    What to prepare : Product data, variants, prices, shipping, chosen payment service and approved sales content. Delivery to agree : Initial catalogue and test order with checks of agreed order states.

  5. Services

    Existing website redesign

    What to prepare : URL inventory, priority pages, content to retain and cutover constraints. Delivery to agree : Rebuilt pages, old-URL mapping and continuity checks.

  6. Services

    Bug fix

    What to prepare : Minimal reproduction steps, test data, environment and expected result. Delivery to agree : Fix tied to the original case and checks of affected neighbouring functions.

  7. Services

    Custom feature

    What to prepare : Users, inputs, business rules, permissions and examples of expected outputs. Delivery to agree : Integrated function with valid cases, expected rejections and usage conditions.

  8. Services

    API integration

    What to prepare : Documentation, test environment, response schema, quotas and required permissions. Delivery to agree : Connector with agreed response, error, timeout and retry handling.

  9. Services

    Form & enquiry flow

    What to prepare : Purpose of each field, recipient, planned retention period and desired confirmation. Delivery to agree : Form with validation, understandable errors and confirmation checked without sending a live test message.

  10. Services

    Tool, calculator or business filter

    What to prepare : Formulas, units, rounding rules, boundary values and manually calculated examples. Delivery to agree : Tool with outputs checked against reference cases and explicit limits.

  11. Services

    Technical SEO audit

    What to prepare : Priority URLs, objectives, recent changes and available Search Console data. Delivery to agree : URL-level findings, ranked blockers and checks to repeat after correction.

  12. Services

    Semantic strategy & search intent

    What to prepare : Offer, audiences, customer questions, existing pages and business priorities. Delivery to agree : Needs grouped by intent, target pages and topics to merge or distinguish.

  13. Services

    Page SEO optimisation

    What to prepare : Selected pages, their intent, verified facts and a useful reader action. Delivery to agree : Revised titles, main answers and metadata with reasons for changes.

  14. Services

    Schema.org structured data

    What to prepare : Affected templates, visible information, identifiers and authoritative data. Delivery to agree : Page-consistent markup and results of syntax and evidence checks.

  15. Services

    Internal linking & architecture

    What to prepare : Hub pages, priority journeys, related content and destinations to highlight. Delivery to agree : Justified contextual links, explicit anchors and checked destinations.

  16. Services

    Local SEO

    What to prepare : Official name, address, hours, service area and public business profiles. Delivery to agree : Recorded contact-detail discrepancies and consistent information across agreed profiles.

  17. Services

    UX & journey audit

    What to prepare : Priority tasks, audiences, current steps and known abandonment situations. Delivery to agree : Located obstacles, proposed fixes and scenarios for checking them.

  18. Services

    Performance optimisation

    What to prepare : Templates, devices, measurement period and resources suspected of causing delays. Delivery to agree : Priority fixes and contextual before-and-after measurement comparison.

  19. Services

    Accessibility review

    What to prepare : Representative pages and components, user tasks and agreed assessment reference. Delivery to agree : Reproducible findings, reviewed criteria and diagnostic limits; no implied certification.

  20. Services

    Mobile & responsive fixes

    What to prepare : Affected components, target widths, long text and languages in use. Delivery to agree : Layout, zoom and interaction fixes across agreed dimensions.

  21. Services

    CTA & form conversion

    What to prepare : Intended action, current fields, frequent errors and enquiry qualification rule. Delivery to agree : Revised labels, error messages and confirmation, with a checking journey.

  22. Services

    AI representation audit

    What to prepare : Entity, queries, languages, surfaces and comparable observation conditions. Delivery to agree : Dated answers, checked citations and findings separated from test variability.

  23. Services

    Entity, evidence & public consistency

    What to prepare : Names and variants, official identifiers, reference pages and conflicting information. Delivery to agree : Sourced entity record, distinguished variants and public corrections awaiting approval.

  24. Services

    AEO/GEO answer pages

    What to prepare : Real questions, expected answer, available evidence and qualifications to retain. Delivery to agree : Pages answering questions directly, with visible references and limits.

Choose a starting point

Check a source

Examine the origin, date, scope and limits of information.

How can I refine the search?
Start with the topic
Enter one or two specific terms: citation, CSV or provenance. Every word must be present, so a long sentence can exclude useful pages.
Broaden before filtering
Search all families first. Then select a guide, protocol or source according to the kind of answer you need.
Try different wording
Try a synonym or a term in the selected language. Quotes, OR and asterisks are not search operators.

DEEPER READING / PRACTICE

Turn internal search into a useful user journey

A query produces several close results. Reading should help to distinguish the need definition folder, detailed method and implementation tool.

Updated on .

Priority checks

Formulate a specific need and then try neighboring terms. Read the descriptions and select the type of resource according to the searched step: understand, run or control.

Interpretation pitfalls

The first result is not always the best document to the context. An absence can come from the vocabulary used rather than a lack of content.

Working record to retain

A short route connects a need definition page, a guide and a checklist. Maintaining unresolved questions helps to rebuild research.

PRACTICAL CASE / WORKED EXAMPLE

A natural requirement does not match the exact title

The following case illustrates an approach to defining the need. Situations are pedagogical: they serve to examine the choices and conditions of success, without describing a fulfilled mission or announcing a guaranteed result.

Example context

A reader is looking for how to check a number, while the resources use the word indicator. The results must allow to continue despite a different formulation of the title.

Suggested approach

Try the neighboring terms and read the descriptions. Differentiate methods of calculation, comparison and verification of sources. Choose the resource that corresponds to the actually sought-by-step.

Conclusion and next step

Research becomes a path of solution. The questions still open serve to clarify the next query instead of multiplying the words without clear intention.

Questions for deeper practice

How do you improve a search without losing the initial need?

Keep the starting question and then specify the object, operation and resource type. Useful results give a complementary vocabulary, but their title should not automatically replace the reader's target.

DETAILED WORKSHOP / APPLICATION

Refine a query for the task to carry out

  1. 01 / Prepare the necessary information

    Describe the initial question and the desired result. Identify the object, operation and type of resource that could help: file, method or tool.

  2. 02 / Carry out the approach

    Try a formulation and read the descriptions. Release the useful terms and test the variants without giving up the intention. Compare the resources found according to their contribution to the route.

  3. 03 / Examine an alternative situation

    If the results are close but too general, specify the operation or scope. A well-classed page is not necessarily the one that meets the searched step.

  4. 04 / Decide on the next step

    Research is useful when it leads to a resource whose response can be identified. Open questions are used to prepare for the next consultation.

  5. 05 / Hand over the verification records

    Keep a short track with request, resource and supplement. The reader can restart his work without repaired the tests that have led to useful content.

ANNOTATED WORKING DOCUMENT / REVIEW GRID

A track record from a request

The note retains question, tried formulations, useful results and next resource. It distinguishes the exploration vocabulary from the initial goal of the reader.

On a small screen, scroll the grid horizontally to read all three columns.

Example situations to assess
ObservationSupported interpretationNext step
A resource responds to the desired operation.The result can serve as a useful step in the course.Keep the passage and choose the necessary supplement.
The results remain general despite the good topic.The request must specify action, object or scope.Try an appropriate formulation without losing the initial question.
The first result has the word but not the answer.The presence of the term does not prove its relevance.Read the descriptions and compare the contribution of resources.

Reviewing the working document

The final verification verifies that each step reduces an open question. A link list is not yet a useful path if the reader cannot explain what each page brings.

REPORTING / EXAMPLE WORDING

Presentation of results: Turn internal search into a useful user journey

Point to clarify

A search result must be judged according to its contribution to the searched operation.

Before handing over

Check that the track keeps the initial question despite the vocabulary variants.

Example of a qualified conclusion

The resource selected meets the described stage of the need. The questions still open guidelines the next consultation and remain distinct from the answer found.