Public presence
Sites, domains, profiles, results, citations and entity consistency.
DOSSIER 801
Strategic digital audit
Obtain an independent reading of what exists, what creates exposure and what genuinely deserves transformation.
Operational brief360°cross-functional view
FACTSverifiable evidence
PRIORITYaction plan
Operational brief
Understand before rebuilding.
A useful audit does not produce an endless defect list. It connects assets, audiences, results, dependencies and risks to show where a decision creates the most value.
AR / DOSSIER 801INDEPENDENT ANALYSIS
FIELD READING
Make the terrain readable before action.
Useful information has an origin, date, context and confidence level. The system separates facts, signals, assumptions and unknowns to support a proportionate decision.
02 / Intervention areas
Intervention areas
Technical architecture
Performance, indexing, visible security, dependencies and maintainability.
Editorial architecture
Intent, cornerstone pages, depth, freshness, evidence and ownership.
Acquisition & SXO
Discovery, understanding, journeys, trust, conversion and measurement.
AI & automation
Uses, data, permissions, controls, costs and drift risks.
Governance
Owners, access, contracts, decisions, documentation and reversibility.
03 / FIELD NOTES
Audit triggers
An audit begins when uncertainty becomes costly or transformation requires arbitration.
01REDESIGN
Before investing
Avoid rebuilding the same defects inside a new interface.
02UNDERPERFORMANCE
Understand the gap
Find why effort fails to produce proportionate visibility or outcomes.
03CHANGE
Prepare a transition
Merger, new leadership, internationalisation, AI or supplier change.
04RISK
Reduce exposure
Detect dependencies, fragile access, obsolete content and areas without ownership.
04 / OUTPUTS
Audit dossier
Reporting separates findings, consequences, priorities and options to make decisions immediate.
Executive summary
Short reading, major stakes and expected decisions.
Qualified inventory
Assets, owners, state, criticality and evidence.
Friction map
Technical, editorial, organisational and reputational obstacles.
Impact-effort matrix
Priorities ranked by value, urgency, difficulty and reversibility.
Target scenarios
Keep, correct, merge, replace or stop.
30/90/180-day plan
Operational sequence, owners, dependencies and indicators.
05 / Method
Audit without complacency
Conclusions are linked to reproducible observations and separated from aesthetic preference.
- 01Frame the decision
- 02Inventory assets
- 03Collect evidence
- 04Test journeys
- 05Interrogate data
- 06Qualify risks
- 07Rank actions
- 08Present arbitration
06 / FAQ
Frequently asked questions
Clear answers on scope, limits, methods and engagement conditions.
Does an audit require a redesign?
No. It may recommend a focused correction, simplification or keeping the current system.
How long does it take?
A focused scope may take days; a complex ecosystem requires several waves.
Do you need every access credential?
Not initially. Access is requested only when it materially improves an important conclusion.
Does the audit cover SEO?
Yes, connected to content, entities, journeys, performance and real objectives.
Are automated tools sufficient?
No. They detect symptoms; the audit must explain consequences and priorities.
Can a supplier be audited?
The system and deliverables can be evaluated without turning the audit into a trial of people.
What is included in the oral review?
Major findings, possible disagreements, decisions and the recommended sequence.
08 / CONTACT
Open a private channel
State the context and objective. You will receive a clear initial reading.