Question panel
Brand, expertise, comparison, recommendation, definition, risk and decision questions tested through controlled wording.
GUIDE 1701
SEO, GEO & AI visibility measurement
Measure what search engines show, what assistants answer, which sources they use and whether the entity remains accurately represented.
Operational briefPROMPTSstable panel
CITATIONSprovenance
ENTITYaccuracy
Operational brief
A screenshot is not an observatory.
Generative answers vary by model, date, wording, context and available sources. Serious measurement uses a stable question set, documents test conditions and tracks several dimensions: presence, narrative position, accuracy, citations, freshness, descriptive sentiment and useful action after the answer.
AR / GUIDE 1701INDEPENDENT ANALYSIS
VISIBILITY OBSERVATORY
One answer, several paths to discovery.
Classical search, conversational interfaces and generative answers observe the same public space through different mechanisms. Architecture must preserve a coherent entity, evidence base and promise across every journey.
02 / Intervention areas
Intervention areas
Answer share
Appearance frequency, position in the answer, descriptive depth and presence of competitors or alternatives.
Entity accuracy
Name, role, location, expertise, relationships and limits compared with the canonical public reference.
Citation analysis
Used sources, diversity, authority, freshness, reused passages and recoverability of evidence.
Zero-click journey
Recall, next action, qualified visit, branded search and conversion after answer consumption.
Variation log
Differences across models, dates, languages, accounts, wording and significant changes documented.
03 / FIELD NOTES
What the observatory reveals
Measurement supports editorial and technical decisions rather than creating another decorative score.
01ABSENCE
The entity does not appear
Sources may be weak, scattered or insufficiently connected to important questions.
02CONFUSION
Right name, wrong role
The public graph mixes namesakes, outdated descriptions or implicit relationships.
03SOURCE
A weak reference dominates
The easiest source to retrieve is not always the most reliable or recent.
04JOURNEY
The answer satisfies without a visit
The brand must remain identifiable, memorable and connected to a useful action even at zero click.
04 / OUTPUTS
Generative visibility board
Results connect observations, likely causes, evidence and action priorities.
Versioned corpus
Questions, variants, languages, intents, models and test dates.
Cross-channel baseline
Classical search, generative interfaces and assistants compared through one reference.
Citation map
Domains, pages, passages, frequency, freshness and source diversity.
Error register
Omissions, confusion, outdated information, contradictions and severity.
Reinforcement plan
Pages, evidence, structured data, relationships and public sources to improve.
Periodic review
Evolution, new errors, observed corrections, volatility and next decisions.
05 / Method
Compare before interpreting
Every observation is repeated, dated and placed in a series. Significant gaps are verified before triggering public action.
- 01Define entities
- 02Version questions
- 03Fix test conditions
- 04Capture answers and citations
- 05Qualify errors
- 06Compare models
- 07Connect SEO data
- 08Decide corrections
06 / FAQ
Frequently asked questions
Clear answers on scope, limits, methods and engagement conditions.
Can a ChatGPT ranking be measured?
There is no universal stable ranking comparable to an SEO position. A panel of answers is measured under documented conditions.
How many questions should be tracked?
Enough to cover decisive intents without creating an unmaintainable corpus. Stability matters more than volume.
Can an answer without links be measured?
Yes. Presence, accuracy, narrative position, recall and branded search remain observable.
Why do answers change?
Models, indexes, sources, personalisation, wording and product policies evolve. Every conclusion must be dated.
Should several languages be tested?
Yes for international activity because available sources and representations may differ greatly.
How can false information be corrected?
First strengthen canonical, coherent and accessible sources, then document evolution without promising immediate model updates.
Do citations guarantee traffic?
No. They improve traceability and authority, while users may consume answers without visiting the source.
Can monitoring be automated?
Partly, with control of cost, terms of use, reproducibility and human validation.
Which metric matters most?
The one tied to the decision: accuracy for identity, citation for expertise or useful action for an offer.
08 / CONTACT
Open a private channel
State the context and objective. You will receive a clear initial reading.