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Search the site’s resources

A single starting point to find the method, source or situation relevant to your question.

All words must match, regardless of case or accents. Search stays in the selected language.

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  1. Guide

    Structured data

    Information expressed through an explicit vocabulary for machine interpretation.

  2. Guide

    Semantic footprint

    The themes, attributes and associations publicly connected to an entity.

  3. Guide

    Answer share

    Frequency and quality of an entity’s presence across a panel of search or AI answers.

  4. Guide

    Prompt injection

    A hostile or untrusted instruction attempting to divert an AI system.

  5. Guide

    Decision log

    Record of options, arguments, decisions, owners and review conditions.

  6. Guide

    Degraded mode

    Planned minimum operation when the normal system is unavailable.

  7. Guide

    AI Overview

    A generative summary shown in some search results using information drawn from multiple web sources.

  8. Guide

    Answer engine

    An interface that directly formulates an answer and, where available, presents the sources used.

  9. Guide

    Canonical URL

    The reference address indicated to search engines when the same content has several accessible variants.

  10. Guide

    Cited source

    A page or document explicitly presented as support for an answer, synthesis or claim.

  11. Guide

    Grounding

    Supporting a generated answer with information retrieved from identifiable sources.

  12. Guide

    IndexNow

    A protocol for promptly notifying participating engines when a URL is added, changed or removed.

  13. Guide

    Knowledge panel

    A panel that gathers structured information about an entity from sources considered relevant.

  14. Guide

    Multimodal search

    Search combining several input or result formats such as text, image, voice and video.

  15. Guide

    Retrieval

    The step of selecting from an index or corpus the items relevant to a query.

  16. Guide

    Semantic HTML

    Use of HTML elements that clearly express the role and hierarchy of content.

  17. Guide

    Vector embedding

    A numerical representation of content used to compare semantic similarity.

  18. Guide

    Crawl budget

    The volume and pace of URLs a search engine may choose to crawl on a site over a given period.

  19. Guide

    Crawlability

    The ability of an authorised crawler to reach a URL and follow required resources.

  20. Guide

    Indexability

    A page’s technical eligibility for an index, without a guarantee that it will be included.

  21. Guide

    Hreflang

    An annotation connecting equivalent language versions of a page.

  22. Guide

    Canonical cluster

    A set of URL variants a search engine may consolidate around one reference URL.

  23. Guide

    Primary source

    The original document or actor directly responsible for information, considered in context.

  24. Guide

    Evidence register

    A record linking a claim to its source, date, status and next verification.