What is a cornerstone page?
A page responsible for a major subject, answering the central need and guiding readers to specialist subtopics.
How does a category differ from a cluster?
A category often organises navigation; a cluster expresses content connected by shared intent or knowledge.
Should weak content be deleted?
After review: some pages should be enriched, merged, redirected, archived or removed according to value and links.
How many internal links should be added?
There is no universal number. Every link should clarify a relationship or advance a task.
Are FAQs still useful?
Yes, when they answer real objections substantively. FAQ markup does not guarantee rich display.
How can expertise be proven without revealing clients?
Through methods, criteria, generic examples, definitions, limits, sources and reasoning quality.
Who should govern content?
An identified editorial owner, with business, technical, legal or security contributors depending on the subject.
How is cannibalisation prevented?
Assign a dominant intent to each page, merge duplication and organise secondary pages around distinct roles.
When should a page be reviewed?
According to obsolescence risk: after major change, on a fixed date or when indicators show declining relevance.
Should a site have fewer pages to become clearer?
Not automatically. First distinguish functions, intentions and language equivalents. Merging helps when it removes genuine redundancy without losing information or a useful journey step.