GUIDE / DATA
Markup helps systems interpret a page when it describes exactly what readers can verify there.
01 / GUIDE / DATA
List facts actually shown: title, author, date, image, organization, references and page relationships. Then select a relevant schema.org type. JSON-LD cannot add invisible promises or guarantee visibility in search or assistants.
GuidesIN PRACTICE
A page belongs to a system: summary, title, tables, links, language versions and structured data. Correcting a sentence requires finding where it is reused and checking that each version still tells the same story.
Choose the situation you observed. Each path gives a first check, useful evidence and the limit of that check.
Further reading
| Situation | Avoid | Useful correction |
|---|---|---|
| Corrected number | Changing only the paragraph. | Review the associated table, caption, summary and structured value. |
| Moved page | Updating only the visible link. | Check destination, fragment and return path. |
| Translated version | Copying words while retaining an obsolete example. | Also review unit, date, source, links and interpretive scope. |
Which claims depend on the change?
Which pages and languages reuse them?
Do numbers, links and limits agree everywhere?
An update date marks a real edit. It does not redefine source or observation dates. Keep those roles separate in prose and references.
Consulted on .
02 / GUIDE / DATA
Each property needs a visible source, an exact value and an owner for updates.
Choose a type suited to the page and to features actually documented by the search provider.
Record to retain · Type and rationaleAlign titles, dates, author, image and descriptions with public content; avoid unseen awards or reviews.
Record to retain · Field and visible elementUse canonical URLs and stable @id values to connect page, article, person and organization without conflating them.
Record to retain · URL and identifierSeparate original publication from a substantial modification. A minor edit does not justify claiming a major revision.
Record to retain · Verifiable datesCheck syntax, required properties, rendered HTML and search reports after changes.
Record to retain · Report and check date03 / GUIDE / DATA
Markup follows editorial publication and remains testable after updates. Validate syntax and agreement with the page separately: readable JSON does not establish that authors, dates or relationships are correct. After a correction, compare marked-up values with visible content and open the URLs identifying entities.
List visible information and where it appears on the page.
Choose useful types and relationships; omit unjustified properties.
Test JSON-LD and compare values with each language version.
Recheck dates, images, links and identifiers after content changes.
04 / GUIDE / DATA
Common errors arise when page, metadata and reality drift apart.
Update name, URL, relationships and sources together; do not merge namesakes.
Read the dossierCheck title, language, date, image and canonical URL for every variant.
Read the dossierCheck eligibility, quality and guidelines first; valid markup never guarantees display.
Read the dossier06 / FAQ
No. Google AI features rely on search fundamentals; no special markup guarantees a citation.
Markup should represent relevant visible content. Add verified, useful facts to the page first.
Choose types useful for each page. Exhaustive properties create maintenance without improving content.
Use a stable identifier for the intended entity and distinguish it from pages describing it. Check names, roles and source links. A shared logo or similar name does not justify merging organisations or inventing a relationship between them.
07 / Discuss a context
Modest, dated markup tied to public content makes review and maintenance easier.
DEEPER READING / PRACTICE
Metadata describes an organisation, article or service. Its value depends on agreement with visible content, identifiers and information that is kept up to date.
Updated on .
Compare each important property to its equivalent on the page. Check names, URLs, dates, authors and references, and then check the consistency of the objects linked to each other.
A valid syntax does not prove the accuracy of the data. Adding an attribute to make a presentation more attractive can create a statement that the content does not support.
A inventory connects object, property, value and visible proof. Identity or date changes trigger a review of the pages that reuse the same information.
PRACTICAL CASE / WORKED EXAMPLE
The example is a web control educational situation. It connects the defect to a concrete path and describes a way to verify the correction, rather than consider the only publication of the change as a proof of resolution.
The content of an article is revised, but the structured data retains an old description and an incoherent date. The different representations of the page differ.
Compare visible content, labelling and shared references. Identify values from a template or data file. Fix the common sources and then check the objects concerned.
The page and its metadata describe the same editorial status. The control retains the modified values and their justification, without adding property not supported by the content.
The goal is a consistent description of the relevant elements. Each selected property should correspond to verifiable information that is kept up to date, rather than exhaustive duplication or an additional promise.
DETAILED WORKSHOP / APPLICATION
Assemble the labelling, page content and reference information. Identify properties that describe identity, dates, author or relationship between objects.
For each property, find the corresponding information and check its consistency. Examine the values shared between pages. Reduce or correct claims whose content does not provide the expected support.
If a property is optional and its meaning is misestablished, do not fill it with deduction. The quality of the description depends on its relevance and accuracy.
The labelling is controlled when syntax and values are examined separately. A technical validation should not end the verification of the declared information.
Transmit the inventory property, value and visible source. Identity or content changes trigger the review of the templates that reuse this information.
ANNOTATED WORKING DOCUMENT / REVIEW GRID
The inventory combines object, property, value and proof of page. It identifies the shared information and dependencies that must be reviewed when a change of identity or content.
On a small screen, scroll the grid horizontally to read all three columns.
| Observation | Supported interpretation | Next step |
|---|---|---|
| The property corresponds to visible information that is kept up to date. | The statement is consistent for the subject and page concerned. | Keep the relationship and control its reuse on other pages. |
| The syntax is valid but the value is old. | The labelling may describe a different state of content from the published content. | Fix the source of data and check the dependent occurrences. |
| A property adds a non-supported statement. | The description exceeds what the reader can check. | Remove or reformulate the value before continuing the technical validation. |
The final verification should be processed syntax and background separately. A facultative attribute does not need to be informed when its significance or documentary support is not sufficiently established.
REPORTING / EXAMPLE WORDING
A declared property must remain supported by the information actually published.
Examine the conformity of the background and technical validity as two additional checks.
The controlled properties correspond to the objects and visible contents indicated. Uncertain or unsustained values have been removed or left to be specified.
