Set the identity
Choose a primary name, real variants, role, scope and reference URL without inventing titles or relationships.
GUIDE / PROTOCOL
Build a verifiable entity profile
A well-described entity rests on consistent, verifiable public facts rather than repeated keywords.
Direct answer
What belongs in a useful entity profile?
A reference name, justified variants, precise description, verified public relationships and sources supporting each material claim. The profile becomes a control point for pages, public profiles and structured data.
01 / Review method
Review method
Connect evidence
Tie each distinctive fact to a dated public page, document or profile that can be checked.
Align surfaces
Compare homepage, profile, bylines, titles, links and Person or Organization markup with visible text.
Maintain consistency
Record changes to names, roles, locations and links; correct contradictions at their source.
02 / Evidence to keep
Evidence to keep
Name and variants
Keep the canonical form and older names still needed for disambiguation.
Verified relationship
State the exact role and a public link for every organisation mentioned.
Dated source
Connect author, date, URL and confidence level to sensitive claims.
HTML agreement
Check that structured data describes facts visible on the page.
03 / FAQ
Frequently asked questions
Should every profile appear in sameAs?
No. Link only public profiles genuinely controlled or verified for the entity.
Does a name variant create another entity?
Not necessarily. Explain continuity when both names refer to the same person or organisation.
04 / Official references