Camera and review monitor. Illustrative scene.

GUIDE / IMAGES

Publish useful, accessible editorial images

An image may provide evidence, atmosphere or explanation. Its role determines placement, alternative text and usage rights.

01 / GUIDE / IMAGES

Define the role of each visual

Before adding a photograph, state what it helps readers understand. A decorative image needs different treatment from a document, portrait or diagram. Caption, credit, context and text alternative should serve that role.

Guides

IN PRACTICE

An image needs a role, a source and a useful format

Decide what the reader must understand first. An atmosphere image may introduce a topic; an image used as evidence needs an origin and context. Decide cropping, caption and file weight afterwards.

Which check comes first?

Choose the situation you observed. Each path gives a first check, useful evidence and the limit of that check.

A photograph has no identifiable source

First check
Find the first traceable record and compare image, caption, date and credit. Separate the image producer from accounts republishing it.
Evidence to retain
Exact URL, document identifier, credit, known capture and publication dates, and the passage establishing context.
Limit to remember
Recognising an image does not confirm an event claimed by a new caption. An unsuccessful search does not prove fabrication.
Read the related guide

Further reading

Editing desk with photo prints in different formats, a loupe and ruler. Illustrative scene.
Before publishing
SituationAvoidUseful correction
Atmosphere imagePresenting a generated scene as a real event.State its illustrative role and AI generation.
Documentary photographReusing an attractive image without date or provenance.Link the record, author or institution, capture date and reuse terms.
Explanatory chartKeeping numbers only inside pixels.Also provide values, units and limits as readable text or a table.
  1. Role

    What meaning disappears if the image is removed?

  2. Provenance

    Which source and caption justify its use?

  3. Format

    Which variant stays sharp at the actual display size?

Final check

Review with images hidden, then on a small screen. The caption must remain understandable and essential meaning must not depend on colour alone.

Image weight

Site WebP files; an estimated scenario, not a traffic or speed measurement. Cache, screen density and other resources affect actual results.

Estimated total : 100.5 KiB

960 px reference : 283.1 KiB

Weight difference : 182.6 KiB

The three reference images
File widthEstimated total
480 px100.5 KiB
768 px203.6 KiB
960 px283.1 KiB
  • Editing desk with photo prints in different formats, a loupe and ruler. Illustrative scene.
  • Measurement desk with cards, magnifier, stopwatch and prism. Illustrative scene.
  • Earth photographed by the Apollo 17 crew on 7 December 1972. NASA, AS17-148-22727.

Documentary references

Consulted on .

An authentic photo can be used outside its time context

Apollo 17’s Earth photo offers a concrete case: identifying a photograph does not date the story attached to it. The date of a page republishing it and the capture date are separate facts.

Earth photographed by the Apollo 17 crew on 7 December 1972. NASA, AS17-148-22727.
Real photograph · NASA / Apollo 17 crew
Capture date
Document identifier
AS17-148-22727

Check before citing

  1. Find AS17-148-22727 in the record, then compare the image and caption.
  2. Keep capture, publication and consultation dates separate. Recent republication does not make a photo recent.
  3. For a Worldview layer, also record sensor, date and processing: this historical photograph is not a Worldview screenshot.

Real documentary case, consulted on 2026-10-14. Resized and encoded WebP version, with no crop or AI retouching.

A page date is not its photograph’s date

Earthrise lets us compare three documented dates. The photograph is real; the two official records give its context.

Earthrise: Earth above the lunar horizon, photographed by Bill Anders during Apollo 8
Real photograph · NASA / Bill Anders
Capture date
NASA Science record published
Republication article

Republication in 2024 does not make this a photograph taken in 2024. Retain the capture date and the reference for each consulted page.

What does a consultation date establish?

It dates your access to a source. It replaces neither capture nor publication and does not prove the page was identical earlier.

Sources consulted on . WebP version resized from the NASA-supplied file, without cropping or AI retouching.

02 / GUIDE / IMAGES

Five checks before publishing

The file, context and use should remain consistent on the page and in search results.

01

Origin and rights

Identify creator, licence, permissions and restrictions. Finding an image in search does not grant reuse rights.

Record to retain · Source, licence and credit
02

Editorial meaning

Place the image beside relevant content; a caption can clarify place, date, subject and limits without inventing facts.

Record to retain · Caption and context
03

Accessibility

Write alternative text for the information conveyed. Use empty alt text for purely decorative images.

Record to retain · Alt and purpose
04

Technical delivery

Use suitable format, explicit dimensions and controlled file size. Keep the principal image discoverable in an img element.

Record to retain · Format, weight and dimensions
05

Variants and identity

Prepare different crops for hero and cards when needed. Descriptive filenames and rights metadata aid asset management.

Record to retain · Variant inventory

03 / GUIDE / IMAGES

Four publishing steps

An image record connects editorial choice, provenance, display and maintenance.

  1. 01

    Select

    Check usefulness, origin and rights before choosing the image.

  2. 02

    Prepare

    Export needed dimensions, check file weight and keep the master separately.

  3. 03

    Describe

    Write alt, caption and credit for the actual function and visible context.

  4. 04

    Verify

    Check mobile display, loading, links, discoverability and consistency after page updates.

04 / GUIDE / IMAGES

Three common situations

Each requires an editorial decision and a technical check.

01

The hero photograph is missing

Select a subject consistent with the title and include the principal image in HTML.

Read the dossier
02

An image is used as evidence

Preserve origin and interpretive limits before using it to support a claim.

Read the dossier
03

A gallery slows the page

Reduce dimensions and weight, defer secondary content where appropriate and measure rendering.

Read the dossier

06 / FAQ

Publishing questions

Does EXIF improve ranking?

It can carry useful provenance and rights details but guarantees no ranking. Visible content, context and accessibility matter.

Should one image be reused everywhere?

Repetition can identify a subject, but distinct page images often make editorial intent clearer.

Should text be embedded in images?

Use HTML text when it must be read, translated or resized. Provide an accessible equivalent if embedded text is necessary.

How can an image variant be checked against its display?

Compare displayed dimensions, pixel density and the file actually selected by the browser. Check sharpness, crop and size in that context. Keep a quality original and generate derivatives from it rather than repeatedly recompressing already degraded files.

07 / Discuss a context

Give every image a clear role

An inventory of visuals, rights and uses supports consistent publishing.

DOCUMENTED REFERENCE

IIIF: distinguish the page, its image and its rights

Presentation API 3.0 organises a digitised object’s presentation. A Canvas is a virtual frame, not the image file itself. The diagram shows a typical image-painting path without assuming exactly one image per Canvas.

ManifestCanvasAnnotationPageAnnotationImage
IIIF: distinguish the page, its image and its rights
ReferenceValue or formWhat it identifies
ManifestitemsDescribes the compound object and organises presented views.
CanvasitemsFrame for a page or view with dimensions and associated content.
AnnotationPageitemsCollects annotations associating content with the Canvas.
Annotationbody / targetbody identifies content and target its destination; painting marks content displayed on the Canvas.
rights / requiredStatementURI / textrights links a licence or rights statement; requiredStatement carries text to display when using the resource.

Implication for the record

For a region, retain Manifest URI, Canvas URI and the actual image used, not just a thumbnail URL. Check rights and statements at the relevant level; IIIF delivery does not grant general reuse permission.

Is a Canvas address an image to embed on a website?

Not necessarily: it identifies the presentation frame. Follow its annotation, body and any image service. Preserve that path to connect your reproduction to the original view even if technical files change.

Primary documentation

Documentation consulted on .

DEEPER READING / PRACTICE

Preparing an image for real use

An illustration is used in banner, map and on mobile. The publication shall take into account the framework, the readability of the subject and the information that accompanies each use.

Updated on .

Priority checks

Check original file, dimensions, variants, alternative text and legend. Test the definition of need for useful sizes and check that the links to the files correspond to the images served.

Interpretation pitfalls

A recharge may remove any essential information or change the meaning of a document. Too strong compression can make the details necessary for understanding unreadable.

Working record to retain

The publication sheet indicates role, origin, variants and user pages. It keeps the editorial choices and facilitates the consistent replacement of a visual in the corpus.

PRACTICAL CASE / WORKED EXAMPLE

A recharge changes the reading of a document

The example is a web control educational situation. It connects the defect to a concrete path and describes a way to verify the correction, rather than consider the only publication of the change as a proof of resolution.

Example context

A visual extract shows a phrase without the note that limits its scope. The definition of the need for a card then gives a different impression of the full image.

Suggested approach

Compare all uses to the original file. Check the lost information and the available context. Keep a definition of the full need or clearly refer to the piece needed to read.

Conclusion and next step

The published version does not support an interpretation contrary to the document. The need definition choices are recorded with the user pages to facilitate a coherent correction.

Questions for deeper practice

Can one image serve all formats?

Uses may require different frameworks. Check the visible subject, the necessary details and the related information in each format before automatically reuse a variant.

DETAILED WORKSHOP / APPLICATION

Check the variants before reuse.

  1. 01 / Prepare the necessary information

    Prepar original, formats, cadrages and user pages. Identify the necessary details and the information that accompanies each role of the image.

  2. 02 / Carry out the approach

    Compare the variants to the full document or visual. Test the displays and check the routes of the resources. Examine the readability and context preserved in maps, banners and mobile uses.

  3. 03 / Examine an alternative situation

    If a variant removes a reserve or a decisive detail, review its definition of need or role. The same image may require different adjustments depending on use.

  4. 04 / Decide on the next step

    The publication is validated when the served variants correspond to the formats announced and preserve the useful meaning. The source and associated information shall remain documented.

  5. 05 / Hand over the verification records

    Transmit an original inventory, variants and uses. It facilitates coordinated replacement of an image and verification of the pages that depend on its files.

ANNOTATED WORKING DOCUMENT / REVIEW GRID

A manifesto of variants and their contexts

The manifesto links original, frameworks, dimensions and user pages. It retains the editorial options that allow to replace an image without losing its role or useful information.

On a small screen, scroll the grid horizontally to read all three columns.

Example situations to assess
ObservationSupported interpretationNext step
The served variants correspond to the planned uses.Resources are consistent with controlled formats and frameworks.Keep the references and test the most compulsory content.
A variation reduces the readability of a decisive detail.The format does not preserve all the information necessary for the announced role.Revise the compression, dimensions or destination of the visual.
The same legend is bad for a new use.Re-use changes the reading context.Adjust the related information and check the destination page.

Reviewing the working document

The inspector examines each role, not only the original file. A modification of the origin or definition of the need may require a review of the pages that used different variants.

REPORTING / EXAMPLE WORDING

Presentation of results: Preparing an image for its real use

Point to clarify

Variants can retain different details depending on their definition of need.

Before handing over

Control the served variants and the pages that reuse each file.

Example of a qualified conclusion

The published files have been verified for their use. The necessary details remain readable and the related information is adapted to the destination contexts.