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Dossier
Field guides
Practical guides to SEO, GEO, AI citations, structured data, agent evaluation and editorial maintenance.
Dossier
Visibility is an operational theatre.
Alexis Roux ZG, independent digital strategist in Deauville and Paris: applied AI, OSINT, reputation, SEO, SXO, AEO, GEO, LLM and high-demand web systems.
Dossier
Algorithmic influence
SEO, SXO, AEO, GEO, LLMO and digital authority by Alexis Roux ZG.
Dossier
Digital intelligence & OSINT
OSINT, monitoring, ecosystem mapping and digital due diligence by Alexis Roux ZG.
Protocol
Read and cite a public decision
A method to find a decision, identify its type, cite exact passages and test the scope of a public claim.
Guide
Read a web archive without distorting the timeline
Identify a web capture, retain original and archived URLs, separate dates and examine version changes without inventing continuity.
Guide
Read and verify a public report
Find a figure, understand its scope and cite the right passage: a method for reading reports, annexes and tables while retaining their qualifications.
Dossier
LLMO & citations in AI answers
Guide to LLMO, AI citations, generative visibility measurement and answer reliability by Alexis Roux ZG.
Guide
Build internal links that help readers
A method for connecting pillar pages, guides, protocols and sources with understandable, testable links.
Protocol
Maintain a reliable editorial corpus
A maintenance protocol for reviewing sources, dates, links, translations and outdated pages without publishing redundant material.
Protocol
Measure the performance people experience
A protocol connecting field data, controlled tests and technical causes for loading, responsiveness and visual stability.
Dossier
SEO, GEO & AI visibility measurement
Measurement protocol for SEO, GEO, LLMO, AI citations and entity accuracy by Alexis Roux ZG.
Tool
Review templates and registers
20 templates to document indexing, AI citations, OSINT sources, datasets, images and web journeys. Editable records and CSV exports.
Dossier
Strategic notes
Alexis Roux ZG notes on AI, search, OSINT, reputation and digital sovereignty.
Protocol
AI citation observatory
A repeatable protocol for tracking generative answers, cited sources, errors and differences between interfaces.
Guide
Organise verifiable documentary monitoring
Choose sources, recognise real novelty and retain history: build monitoring that produces useful information rather than a pile of notifications.
Dossier
Background & web culture
Alexis Roux ZG, an independent digital strategist operating since 1999.
Guide
Prepare a multilingual website migration
Map destinations by language, preserve journeys and test routes: prepare URL changes without losing useful content.
Guide
Publish a coherent multilingual site
A multilingual publishing method covering factual parity, navigation, hreflang, HTML language, images, forms and post-update checks.
Guide
Publish useful, accessible editorial images
A method for selecting, describing, optimizing and publishing editorial images with context, rights and variants.
Protocol
Qualify an open source before using it
An OSINT method to distinguish origin, publisher, repetition, interest, independence and limits of a public source.
Guide
Match entities without merging namesakes
Documented deduplication: distinguish people, organisations and establishments, check identifiers and retain conflicting information.
Protocol
Evidence and source register
An editorial traceability method linking important claims to a source, date and confidence level.
Dossier
Digital reputation & public footprint
Digital reputation diagnosis, semantic footprint and response scenarios by Alexis Roux ZG.